Many, many people who are just starting out, whether they are young or older, ask me this question, “How should I price my art work?”
The most ideal way is, if you are involved or represented by an art gallery, to ask the art gallery director how to price your artwork.
However, many people don’t have this opportunity.
What I tell people who are not involved with an art gallery is to start your prices low. You may feel that your art work is better than an artist whose work you see in an art gallery, but it doesn’t matter. That artist’s work is priced at a certain level because they have slowly worked up to that level, and the gallery feels that they can sell the artwork for that price.
My feeling is start very low, sell a lot of art work, build an audience and then gradually increase your prices as the demand for your artwork grows.
Mary Baker